Written by Ginny Hegarty, Dental Practice Development, Inc
Take this to the bank: regardless of economic conditions, your people will always be your best competitive advantage. Compensation and benefits are set to attract and retain the most talented team members. It must work in that order. Rewards cannot make an average player a superstar, so enticing the average with more and better is a costly exercise in frustration for everyone involved. The bonus pay will soon become the expected and any behavioral changes will be short lived. Your people can drive your practice’s success or be the speed bumps that slow you down. Choose them carefully, and train them well.